Want to Promote Your Book Traditionally?

There's a lot of buzz around online promotion these days through blogs, social media, and podcasts, but traditional media still plays a vital role in promoting successful books. Experts in book marketing services often emphasize the value of TV and radio interviews, which can provide significant exposure and are frequently shared online afterward. If you or your publicist secure an interview, preparing thoroughly is essential. Doing so can enhance your book's visibility and potentially boost sales, especially if you connect with the right audience. Consider media training if you aren't experienced at being interviewed.

When you are interviewed on the radio, it's best to use a landline since most of these interviews are conducted by phone. Even minor disruptions on a mobile phone can be distracting for listeners and the interviewer. When you're on air, focus on having a conversation rather than a hard-sell approach—try not to mention your book or its title excessively. While it may seem cliché, storytelling is often the most effective way to engage your audience. By sharing relatable and concise anecdotes, you can establish a connection, be more engaging, and convey your key messages naturally as opportunities arise. 

When it comes to television interviews, make sure to look at the host instead of staring directly at the camera. Having a prepared opening and closing statement can help set the tone and clearly summarize your points. These comments should feel natural and conversational to keep viewers engaged. If you're faced with a question you can't answer, don't hesitate to admit it; everyone understands you can't know everything. Providing other valuable or entertaining information can still leave a positive impression. It's also helpful to keep things conversations and speak in terms the audience can understand easily. 

Given our digital age, it's also a good idea to share your website address, as many viewers may want to learn more after the interview. When addressing questions from the audience, consider occasionally praising thoughtful questions. Throughout the discussion, remember to speak clearly and at a moderate pace, as mumbling or rushing can cause important points to be missed. Ultimately, focusing on making the conversation enjoyable for both the host and the audience will lead to a successful interview experience. If you do well, there's an excellent chance you will be invited again in the future.